The perfumery industry is undergoing a major transformation: changing consumer preferences, a growing focus on sustainability and natural ingredients, and the increasing use of digital technologies are redefining what it means to wear fragrance.
Key insights
The natural and organic fragrance segment is gaining market share, driven by the demand for cleaner, more transparent products with a lower environmental impact.
Buying behaviours are evolving: the e-commerce channel continues to expand within the perfume sector, with projections showing it could exceed 40% of global sales in certain growing segments.
Consumers—especially Millennials and Gen Z—are increasingly drawn to fragrances that reflect personality, tell stories or evoke memories, and embody sustainability in both ingredients and packaging.
Emerging trends
Sustainability as a core value
It’s no longer a plus but a must: natural ingredients, ethical sourcing, eco-friendly and refillable packaging, and the reduction of plastics and polluting materials are now essential.
Personalisation and digitalisation
AI tools, olfactory quizzes, digital scent simulations, and custom packaging: bespoke fragrances are in high demand.
Functional and wellness fragrances
Scents that help you relax, boost your mood, or carry antioxidant or energising properties — perfume is no longer just perfume, but part of a personal care ritual.
Authentic identity and return to origins
Fragrances that tell stories: of the land, the raw materials, local traditions, and distinctive citrus varieties. Those who use ingredients such as Mediterranean citrus essential oils can offer a unique sensory experience and a deep connection to natural values.
Citrusmade’s positioning
In this evolving context, Citrusmade holds a strong position:
It meets the needs of today’s perfumery market by offering authenticity, purity, and high olfactory potential, thanks to citrus fruits carefully selected from Sicily and Calabria.
With the rising demand for natural, sustainable, and tailor-made fragrances, our ingredients can become signature elements in perfumes—creating fresh top notes, balanced heart blends, and long-lasting base accords.
The perfumery industry is expanding and now demands not only beauty but authenticity, sustainability and emotional connection.
For those of us who work with natural citrus essential oils and ingredients, the opportunities are vast: to enhance the value of raw materials and contribute to projects where fragrance becomes an experience, not just a product.